With collagen plumping effect. Adds volume, lift & control (use as a system with Sheer Volume Conditioner and Volume Root Lifting Spray Gel). Since 1945, Pantene has had a commitment to healthy hair. Hair so healthy it shines. Healthier hair with every wash (Shampoo and conditioner system vs. non-conditioning shampoo). Protein loss from hair's core make it vulnerable to damage. Pantene's damage defying formula with antioxidants is gentle - it reduces protein loss, so your hair stays strong against damage. Pantene hair research institute. Sheer Volume Shampoo with Antioxidants: Gently cleanses with zero heavy buildup. Preps fine hair for an amplified look inspired by collagen. Stronger together; use with Sheer Volume Conditioner for ever more damage protection against styling. Questions? 1-800-945-7768 or visit www.pantene.com. Made in USA of US and/or imported ingredients.