10 x more moisturizers (10x more moisture vs. regular soap for smooth skin) plus D'Hydratants (10x more moisture vs regular soap for smooth skin). Regular soap can leave your skin dry. Olay Fresh Outlast bar cleanses skin with creamy lather and soothing orchid and black currant scent, for a beautifully fresh clean that outlasts your day. After you dry off all that's left is skin that feels fresh, clean and wonderfully smooth all over. Questions? 1-800-652-9261. www.olay.com.