Colgate® Optic White® Platinum™ Anticavity Fluoride Toothpaste Cool Mint. New Flavor. Lasting White™. Whitens And Seals Out Even Tough Stains*. With Whiteseal® Technology. Enamel Safe. Net Wt 3.4 Oz (96 g). Optic White® toothpaste is clinically proven to deeply whiten. Whiter teeth in 1 week. Gluten free. *Laboratory studies show removal and prevention of coffee and tea stains. Use: Helps protect against cavities. Questions 1-800-468-6502. www.colgateopticwhite.com.