96 loads (Contains approximately 96 loads as measured just below bar 2 on cup). HE turbo clean. Cleans in cold water. Formula made with 100% renewable wind power electricity. 100% recyclable bottle. Concentrated formula vs. formula as of 03/01/2020. Contains no phosphate. www.tide.com. how2recycle.info. SmartLabel: Scan barcode with Smarlabel app for more info. Questions? 1-800-879-8433. For more ingredient information visit www.tide.com. Bottle made from 25% or more post-consumer recycled plastic.