Tide® + Bleach Alternative Original Detergent. My tide. 48 loads. Safe on colors. Cleans. Freshens. Whitens. Brightens. Plus more color-safe whitening. Contains 48 loads as measured to line 2 on cap. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions 1-800-879-8433. Visit www.tide.com/www.tide.ca. ©2014 P&G.