New advanced formula (vs. regular All free clear). No 1 brand recommended by dermatologists allergist & pediatricians for sensitive skin. Care beyond clean. 100% free of perfumes & dyes. Fights 100% of stains types: Bleachable, oily/waxy, enzymatic, particulate. Safe for all HE washing machines. 100% free of perfumes & dyes. Hypoallergenic. Safe for septic systems. Works effectively, even in cold water. As always, contains no phosphates.