Contains no high fructose corn syrup. Made from oven toasted, whole grain wheat and wheat bran. Contains dietary fiber to help maintain digestive health. Whole Grain: 16 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Per 3/4 Cup Serving: 100 calories; 0 g sat fat (0% DV); 160 mg sodium (7% DV); 6 g sugars; iron (45% DV); vitamin D (10% DV). The Importance of Whole Grain and Fiber: Whole Grains for Your Healthy Lifestyle: Whole grains provide fiber and other important nutrients to help keep you healthy. Diets rich in whole grain foods and other plant foods, and low in total fat, saturated fat and cholesterol, may help reduce the risk of heart disease and certain cancers. Post Bran Flakes provides 16g whole grain per serving, that's 33% of your day's whole grains (Nutritionists recommend at least 3 servings of whole grain foods each day (about 16g per serving or 48g per day))! Fiber for Your Digestive Health (It is wise to increase your fiber intake gradually so your digestive system has time to adjust. Suddenly consuming very high amounts of fiber is not recommended because it can cause digestive discomfort. Drinking adequate fluids and regular physical activity are also important for digestive health): Getting enough fiber in your diet helps naturally regulate your digestive system. Choose a diet rich in a variety of fiber containing foods such as whole grain cereals, breads and pastas and fruits and vegetables. Bran Flakes provide 6 g fiber per serving, that's 24% of your Daily Value! Fiber to Help with Weight Management: Experts recommend diets rich in fiber to help keep you satisfied while you exercise and cut calories to lose weight. Diets rich in fiber are usually lower in calories and larger in volume than low fiber diets, and require more chewing which helps promote a feeling of fullness and satisfaction after eating. Visit us at: postfoods.com or call weekdays: 1-800-431-Post (7678). Please have package available. Carton made from 100% recycled paperboard. Minimum 35% post-consumer content.