Cheer Brightclean Detergent, with Colorsafe Bleach Alternative

20 Loads (contains 20 loads as measured to line 2 on cap). 2x Concentrated - so you use 1/2 as much (as compared to non-concentrated P&G bleach alternative detergents). Bright whites. Bright colors. Take the fight against dingies to the next level Cheer with BrightClean Bleach Alternative cleans deep inside fibers to help release their natural brightness - with no chlorine bleach. Contains no phosphates. Made in USA.