Est 1950. No high fructose corn syrup. No artificial dyes. Our story back in the 1950's in Hilo, Hawaii, our founder, Robert R. Taira, created a soft, sweet, and irresistibly delicious bread. Today, our family remains committed to baking breads with that same irresistible recipe. Our hope is that you share our breads with the same Aloha Spirit with which it was baked. Mahalo, The Taira Family. Recyclable package.