With keep-it fresh formula. Laundry stays fresher, longer (Compared to non-concentrated Gain with Bleach Alternative). 2X Concentrated, use less. 26 Loads (Contains 26 loads as measured to line 2 on cap.). Keep-It Fresh Formula keeps your laundry fresher for weeks (Compared to non-concentrated Gain with Bleach Alternative)! And get bright whites & colors with Bleach Alternative! 2X Concentrated, so you can use 1/2 as much (Compared to non-concentrated Gain with Bleach Alternative). One small cap cleans your whole load! Safe for septic tanks. Contains no phosphate. Made in USA.