With keep-it fresh formula. Laundry stays fresher, longer (Compared to non-concentrated Gain). 2X Concentrated, use less. 32 Loads (Contains 32 loads as measured to line 1 on cap). 2X Concentrated, so you can use 1/2 as much (Compared to non-concentrated Gain). One small cap cleans your whole load! Contains no phosphate. Made in USA.