72 loads (Contains 72 loads as measured to line 2 on cap). For HE machines. Clean you can see. Softness you can feel. Why do you need HE detergent? HE stands for high efficiency, the next generation of washers that save water and energy. There are 2 types of HE washers, front and top loading, Tide HE is formulated to work in both. Since HE washers work differently, they require a specially designed detergent like Tide HE. Contains no phosphate. Made in USA.