Nourishes baby's skin for 24 hours. Improved formula. Clinically proven mildness. No. 1 choice of hospitals. We love babies. And we understand that their delicate skin loses moisture more quickly than adults' skin. That's why we created this nourishing formula, which moisturizes for 24 hours to keep baby's skin soft and smooth. Now paraben-free, it is pediatrician-and dermatologist-tested, hypoallergenic, and gentle enough for sensitive baby skin. Mom's trust Johnson's Baby. Always mild & gentle. Care to Recycle: Our babies will inherit our planet. US/Canada, 866-JNJ-Baby; outside US & Canada, dial collect 215-273-8755. www.johnsonsbaby.com.