Clorox High Efficiency Bleach. HE. Specially formulated for HE machines. Thicker formula for better control in HE dispensers. Formula splashes less so bleach goes where you want it. Powerfully whitens whites in your HE machine. Great for deep cleaning your laundry. Be good to the environment. Please recycle this bottle when empty. For household use instruction, visit www.clorox.com. Questions or comments Visit us at www.clorox.com or call 1-800-292-2200. 2010. Clorox is a reg. trademark of The Clorox Co.