24 loads (Contains 24 loads as measured to line 2 on cap.). mytide. Switch & save 50% on energy bills (switching loads from warm to cold). Cleans. Freshens. Whitens. Brightens. Plus more cold water + cleaning power (vs. Base Tide). Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Questions? 1-800-879-8433. Visit www.tide.com.