Wish you could fortify your hair as it grows to be stronger, healthier & shinier every day?Fortifying daily hair care with a Powerdose of Active Fruit Concentrate & Ceramide renews hair’s strength to bring life back to every inch: stronger, healthier & shinier.1. Formula goes deep to fortify each strand from core to cuticle.2. Formula reinforces hair's natural substance from root to tip for better quality. Every inch so much STRONGER Hair is healthier and shinier Hair is resistant to breakage