48 loads (Contains 48 loads as measured to line 2 on cap). My Tide. Added softness. Clean you can see. Softness you can feel. Style is an option. Clean is not. If you have a High Efficiency washer, we recommend using Tide High Efficiency. Bottle made from 25% or more post-consumer recycled plastic. Contains no phosphate. Visit us at www.tide.com. Made in USA.