32 Loads. (Delivers 32 medium loads as measured to fill line). The standard of purity. 2x Concentrate. Boosted baking soda. Plant-based soaps. Naturally cleaner & fresher (vs. a leading value detergent brand). Harnessing the power of nature - to deliver cleaner, fresher laundry while being better for you and your family, more sensible for the environment. 100% Naturally derived surfactants. Biodegradable plant-based soaps. No dyes. No phosphates or bleaches. No petroleum-based cleaners. Safe for septic systems. The only detergent that combines boosted Arm & Hammer baking soda with renewable plant-based soaps to deliver powerful cleaning and fresher clothes. Plant-based and dye-free formula rinses away thoroughly, leaving virtually no residue, so it's non-irritating to skin and gentle to fabrics. 2x Concentrated formula results in less packaging, so it's easier to carry and store, and less wasteful for the environment.